If you’ve bought products or any services before or argued your case using opinion from someone you follow, visited blogs to get insight on new trends and products then a key opinion leader has influenced you.
Who are they?
Key opinion leaders are highly influential people, companies, or organizations whose opinions and recommendations are strongly considered before making any vital decisions. Reputable politicians, columnists, and celebrities are some of the best examples of this.
Their reputation in the society and community is highly valued, and they are listened to whenever critical issues are being discussed. People, companies, and organizations view them as true experts and trust them for what they do.
Most comments they make are most sought after by varieties of newspapers, podcasts, and morning shows, etc.
The difference between influencers and (KOLs)
People have different opinions when asked whether key opinion leaders and influencers are the same. KOLs are trusted experts in the industry and have amassed huge experience over time. However much it can boost their influence in their field, they necessarily don’t have to be visible on social media.
On the other hand, influencers hugely earn from social media platforms. Their credibility depends on their personality and what they share online. However, if they command immense respect, their followers assume they are KOLs.
What’s the origin of KOLs?
For those already in the public limelight, it’s quite simple to become an influencer. For example, it’s easy for actors in certain TV series, politically active individuals, and those working in a top expert position to become key opinion leaders.
To be specific, experts who give strong opinions about trending topics and new products can quickly gain respect.
But unknown persons can grow to become key opinion leaders with consistent effort. Even with little fame, and the right network, you can elevate yourself to that high status.
Why you need KOLs for marketing
Utilizing KOLs for your marketing is a genuine and honest gesture to your customers since no one would recommend a bad product to them. Market leaders also fear losing their reputation over the opinions they make on products.
Since people trust them, it’s easy to acquire genuine customers for your business. Their social status creates a feeling in people that they are well-known and their opinion is valued.
Choosing the right KOL
As a result of social media influence, there is an increased number of KOLs you can contact quickly. However, it’s important to be careful and get the right person to help you with your marketing problems, and one who will ensure your audience reacts to the content they post.
You first need to illustrate your goals of working with a market leader, and what to be measured. The advertiser should also visualize the results of this cooperation with the leader. What do we need? Videos, texts? What’s the desired audience and does the person get to talk in a TV commercial, or in our event?
Who Is NetBase Quid?
We are the key market leader that helps the world’s top brands and agencies develop businesses by connecting them to the market through social analytics.
NetBase Quid is a consumer and market intelligence platform that provides in-depth information on business trends, connects with consumers, and helps you understand competition about the competition in the market.
The platform uses superior artificial intelligence technology to process millions/billions of indexed resources such as social media posts, product reviews, consumer reviews providing an unprecedented solution to help businesses to make smart, quick, and efficient data-driven decisions.
This advanced system delivers visible, practical, and real-time results that can help customers to note the difference between important and less-important business issues.