Category Archives: Business

Home Business Ideas That Are Easy To Start Online

If you are looking for easy to start home business ideas you will want to keep an open mind to the various ways to earn online. Getting started with your own business does not have to be hard and also it does not need to cost you much money either.

In fact there are many business ideas you can do for free online. There are others that will cost you less than $100 to start and if you want to work hard enough at it you can turn that into a full time income.

Here we take a look at four easy to start home business ideas for you to consider.

  1. Sell digital products. On the internet there is a huge demand for products that can be downloaded instantly. Also you do not have to be a technical person to create your own digital products and sell them online. A huge business opportunity is selling ebooks and PLR products are easy to turn into products of your own. An option is to outsource the product creation and concentrate on marketing if you prefer.
  2. Multi Level Marketing or Network marketing. Many companies are still going very strong. Amway is a $7 Billion Dollar worldwide company. There are many network marketing companies doing over $1 Billion Dollars a year including Nu Skin, Mary Kay, Herbalife and Jaffra. There is a simpler way to make money with network marketing and that is to focus on Internet based products and companies. Many provide full training, are easy to start and you can build them 100% online.
  3. Start a Drop Shipping business. With drop shipping you source products from other companies and sell them online. A good place to sell products you get from drop shipping companies is auction sites such as eBay. One strategy many use is to sell something first and then find it and have someone ship it for you. This means you have low start up costs and you do not have to keep an inventory of the products.
  4. Start freelance writing. A fast way to start an online business is writing blog articles. You can not only write for yourself but for other bloggers who need help. Writing articles for online businesses to use for their own marketing can be a full time business if you want it to. The above are four easy to start home business ideas. Anyone can easily start one or more of the businesses and make a good income online working them.

How To Become A Quality Business Mentor

To become a business mentor is perhaps one of the most challenging and rewarding things which you are required to do with your time. Providing help to those people who are just taking plunge in the business and giving them your useful advice from your past experiences, developing a friendship and then becoming a confidante are some advantages which you can get from becoming a mentor.

Despite this notion, mentoring is inappropriate for all and sundry since certain criteria needs to be fulfilled for some people in order to get the most out of the experience while for others is to take advantage of your past experiences. Probably the most important quality and aspect required to become a successful business mentor is having the capability to listen to what others have to say and pay respect to what they are confessing.

You should be capable of having sympathy with the person when needed and be capable of relating to the problems and how they are feeling about them. Your practical advice and ideas is very important but you should bear in mind that you are there to give advice and that too with honesty. When you have listened and given good advice, then it is time for you to take a back seat and let the other take responsibility for their decisions and actions.

Remember that mentoring is highly rewarding with no any doubt and it can be so if you are the best friend for the owner of small business, who is just taking the initiation. Here, you will get the opportunity to give advice and grow with the company and person and mark the difference, which you are making both to the person and business.

A business mentor should remember that his or her role is to be there for the person in order to give advice, stimulate, support and help the business to flourish while proffering the person some challenges. The perfect business mentor is that person, who has started a small business successfully and had good success with it.

The important skills for becoming a business mentor are having empathy, availability and ability for others and intention to assist others in becoming successful.

So this was all about how to become a quality business mentor. If you are interested to become a business mentor, then you need to masters all those skills which are required. All such skills have been explained above. Make yourself familiar with those skills and become a successful business mentor.

Web Marketing Tips And Strategies That Work

Affiliate marketing can be a wise and beneficial move for those who know what they’re doing.

You must make sure that you and your visitors with the use of cookies. The best you can do with cookie stuffing is annoy your readers. It may also break customer-tracking chains and spread viruses.

When taking a chance on affiliate marketing, you need to find affiliates that can give you services and products that you want to promote. Joining several different affiliate networks can provide you a collective source of income. Research affiliates and only accept the ones you can be comfortable with.

You should look at how your affiliates all the time. Getting rid of affiliates gives you a chance to make more money with a new affiliate.

Marketing extremely popular affiliate products may not be the best idea. You will want to have a good quality product but it does not necessarily equate to quality. The competition is very tough with products that you will face when choosing to market an extremely popular product will be intense. You might not make a profit.

Consider which products you place in your links while setting them up. It is more efficient to find a formula to select affiliate links onto your website.

There are a wide variety of online marketing programs available and they all have different features. Each program offers their own products to promote and varying levels of flexibility.

You should be open and honest about what you are engaged in your business. Be upfront about your affiliates and describe the purpose of your site. If your visitors are suspicious about your affiliation with the merchant, they have the ability to purchase the product directly from the merchant.

Take advantage of affiliate promotion programs to market your business on the Internet. Affiliate programs have been shown to generate much more effective than passive methods such as contextual network advertising and ad banners. When selecting which affiliate program to use for your business, be sure to consider how payments will be distributed, how popular the directory is, and ease of directory use.

You need to be well educated in the field of affiliate marketing before you can be successful with it. You should want your site or blog to rank as high in the popular search engines. This can help boost your profits with more traffic from visitors who are searching for what you get better affiliate links.

Look for affiliate companies with a high ratio of customers to visitors.A 1% conversion ratio is a favorable gauge.

Understanding your client base is important to generate success in building web marketing success. You should be trying to meet your readers needs. Try to find out what is causing them to visit your website and then expand on that knowledge. What do your customers look for when they want to see?

Lifetime commissions are quickly becoming a rare among affiliate marketing world. Affiliate companies pay a per-sale commission to affiliates who build sales websites to promote products are sold. This commission is usually only paid out, predetermined, amount of time. This easily justifies the most desired.

A few less than reputable vendors may try to talk you into using their tracking system. Avoid this problem by finding a reputable system on your own.

You should make sure there are lots of links leading potential customers to your affiliate content, but do not use them deceptively. A good way to lose a customer is to irritate them by clicking on links to content they are not going to be happy when he or she arrives at your site selling Apple iPads. You might think this is a good way to go but it may seem deceptive.

Try using pop-under advertisements instead of pop-up ads. Many web browsers will block pop-up ads, so viewers will never get the chance to even see them. Pop-under ads have been shown to get a more lucrative success rate than pop-up ads.

It is important to be open and honest with your clients in web marketing. Honesty is the key to having a loyal user base.

You have to stay relevant to be successful with online marketing. Always keep yourself updated with all of your affiliates are offering. New things are being created to improve usability and increase the appeal of advertisements.

One of the best ways to advertise products is to show others that you use the product yourself. You can show the usefulness of your product with web articles and reviews. You should also join forums in order to discuss your positive experience with the products.

Be open and tell your potential customers by letting them know that you do earn commissions when they by from your affiliate website. Your readers can tell how affiliate links look like and trying to hide the fact will just make them to lose their trust in you. Being transparent from the start will improve the chances of visitors to make their purchases in a manner that benefits you.

All good affiliate marketers know that a pay-per-sale marketing plans are extremely risky. It can lead to great returns if the program works out however. Do your homework and see whether or not this is something you make a commitment.

Try selling products that is a new product. A lot of people steer away from the most popular topics with marketing because there is so much competition. It is normally easier to persuade visitors to your site to buy things if you are selling a proven niche. All you have to do is come up with a unique marketing spin that makes you stand out from the crowd.

You can increase sales within your business by making a website just for your affiliates. Using proper SEO techniques can also attract affiliates who are unfamiliar with your product.

From what you have read, you can see that affiliate marketing is really not that difficult. You will need to research, work and network, but in the end these efforts will pay off. If you use the tips provided in this article, you will see more internet marketing success.

How Does Social Media Advertising Assist In Generating Business Revenue

Many businesses question why should they be engaged in social media and what would their social media presence earn them? Panthers Social media advertising London is a hit concept and marketers are dedicating time and money to their social media campaigns. Their only wish is to get more business leads. Social media ads provide opportunity to company owners to convert large traffic into customers.

Most social media ads have mini tabs that resemble a mini website. When users click on the ad they are led to Twitter or Facebook messages posted by the company. They may also watch YouTube videos of the company without leaving the page. It is known that many users rarely click on ads placed beside their search results in major search engines, but the scenario is quite different for social media advertising. Users are interested to see whats going on in the company and learn more when they click on an ad.

According to the latest survey consumers spent on average of 30 seconds interacting with the social media ads which is way beyond the time spent looking or interacting with a Google ad (which is 11 seconds). It has also been seen that more users click on the social media advertising than on other online ads. In a case study a cleaning company had 35 out of every 1,000 users clicking on their Learn More button as opposed to 1 out of 1,000 for general online ads. What is more, social media platforms are creating new ways to make social media ads more engrossing and accessible to their users.

Now that the value of social media advertising is established let us take a look at the potential of two leading social networks in boosting your revenue:

Facebook

In the recent statistics Facebook claimed to have more than 700 million users. There is huge potential from using Facebook ads:

If your product is innovative and useful, has been based on some ground breaking idea, or requires concept selling then Facebook is the place to promote it. People coming in to Facebook are more open to educate themselves.
If you have released a new version of any product and want to ask the users about their views then Facebook is a great medium. You will get feedback directly from the customers using your product, thus you can completely rely on the evaluation.
You can share useful tips through articles and blogs posted at Facebook. This will let the users know you are knowledgeable and an authority. It will keep the follower engaged and also enrich the knowledge of users.
If you want to get closer to customers then social media ads on Facebook are a great way. You may redirect the users to your contacts or enquiry page where they will be able to clarify any doubts.

Twitter

Twitter offers much scope to social media users to convey a message to a large targeted audience. You can use the social media advertising for the following purposes:

Announce the release of new products, special offers, deals, collateral release, etc. Social media ads on Twitter have enormous potential of reaching out to a large pool of audience within a short span of time. By using proper hashtags you can get maximum benefits.
You can share interesting articles, news, blog posts, etc. and make the people aware of your expertise in the trade.
Many companies also use Twitter for their customer support. Provided the support staff are well trained in using various features of Twitter this can provide great real time support.

The chances of earning handsome revenues through social media ads abound. You have to just get started!

Doubt If Online Teaching is Right for Your Kid? Misconceptions Revealed!

Online teaching

Many mother and father are frightened about getting their kids tutored online. Let’s, one by one, look at factors why mother and father may hesitate in applying their kids in an internet-based tutoring system and recommend ways to get over their stress.

  1. Efficiency – Parents think that tutoring cannot work unless the teacher is seated at the top side of their kids, evaluating his response and tracking his every shift.

Is it true? No. Some kids need personal interest while studying but as long as they have the right studying resources and a qualified online teacher, online studying can be as efficient, if not more. Some youngsters are shy naturally and they may experience more relaxed asking concerns and cleaning their concerns in an online atmosphere where they cannot actually see the teacher.

  1. Protection – Is it secure for my child?

Of course, it’s secure. It is, perhaps, the most secure way to get tutoring help in history homework help to your kid. You can sit right next to your kid’s pc when the tutoring is happening or you can precede your everyday tasks while your kid is soaking in the same room and discussing to his teacher.

  1. Too much work – How will the teacher know what my kid is studying in university and how will the educating take place without the book?

We live in an interaction wealthy world, my buddy. If the same guide is not available, research content and session programs can be sent examined and e-mailed very quickly to the teacher. E-mails make it very practical for frequent updates to be conveyed to the teacher.

  1. Application – How much will I need to invest?

As lengthy as you have earphones to determine speech interaction with the teacher, you don’t need to obtain any software. Most software required for online tutoring applications is free to obtain and don’t take up too much area on your pc either. If you have an honest pc with internet access, you are good to go.

  1. Arranging – How frequent are the sessions? My youngsters are associated with a lot of extracurricular actions.

Scheduling online classes is very practical and you can select as many classes as you want. Most applications provide enough versatility to reschedule just in case of any last-second changes and there are no long-term agreements to combine you. Your kid just has to use the internet, take classes and you can take a break or stop whenever you want. Isn’t that sweet?

Relationship Building is Good Business

Relationship Building is Good Business, here’s why.

If you want to set your business apart from your competitors spend some time creating and fostering relationships with your current and prospective customers. Strong business relationship lead to long term customers and this is good for your bottom line. If you have been ignoring social media it’s time to recognize that you are turning your back on a vital direct connection to the people who have supported your business and those people who may be your next customers. Your customers are a vital source of information for any company. They can help you understand how to better meet their needs and therefore, retain their business while attracting new business. One of the most powerful ways to tap this valuable resource is by finding more ways to connect with your customers and build lasting relationships.

Relationship building is an ongoing process on and offline. Social media makes it easier to start and build relationships with current and prospective customers all over the world. Your marketing plan should include dedicating resources for building your online presence through posts, blogs, backlinks, bookmarks, commenting and more. Your website is simply not enough any more. If you want to speak to your customers and grow your sales you will need to connect with them using popular social media. Social media makes it easy to build relationships with your customers, here’s how.

  • Instantly create connections – Expand your reach to new markets – Ability to jump on customer service issues right away – Better identify gaps in your service provision – Know what people are saying about your company – Increase awareness of what your business offers – Increase referrals and sales – Generate new sales with offers – Post Product or Service Reviews – Improve customer experiences with your company – Generate fresh online frequent content that you control What to do next: Have a look at some of the popular Social Media sites to see which ones are the best fit for your company, products or services. Don’t limit yourself to just the large sites, if you can find niche sites directly related to your purposes this can be ideal and easily found with a Google search. Here’s just a few of the top ones ranked by Alexa.com YouTube.com Facebook.com Twitter.com LinkedIn.com MySpace.com Yelp.com StumbleUpon Tumblr.com Reddit.com Flickr.com Digg.com Metacafe.com del.icio.us segnalo.com BlogCatalog.com technorati.com mixx.com Rojo.com Kaboodle.com gather.com Folkd.com KillerStartups.com Newsvine.com Faves.com BlinkList.com BuddyMarks.com WireFan.com Mister-Wong.com Before the Internet, building business relationships meant greeting your customer by name when they came into your store. Today, it means using social media to better connect with your customers and in the process of helping them you help your own company grow stronger. Companies and their customers are connected in a way never seen before and it’s your job as a business owner to facilitate this process. Mega Profit Product Showcase: Info Prodigy – Finally… thousands promoting YOUR info product TODAY! http://vaurnj.infopd.hop.clickbank.net About the Author Sandi Hunter is the Director of Website Development at Worldprofit Inc., a company providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author’s permission. http://SuccessRoute.biz

Simple Rules To B2b Web Marketing

B2B online marketing experts cannot overstate how your marketing collateral, especially your website can help support your sales. The main difference between an online B2B and B2C initiative is the time lag between discovery and purchase. While B2B may have a slower process down the sales funnel, this offers unique opportunities for businesses to build relationships.

Online marketing for a B2B has its own set of challenges. Here are a few rules on how to go about it with ease

Focus on Assisting the Client

Everything on your website from your copy to the design as well as the call to action should be pointing towards educating and assisting the potential client. A B2B client is most likely reviewing the firm and also comparing it with others on the web. If your website isnt able to provide easy answers to the questions they have, chances are they will abandon your offering in the decision making phase. Your website should focus on the following

  • Easy navigation and positive user experience
  • Comprehensive contact information
  • Overall web design and function Building Credibility After you have finished working on a user-focused and functional website, it is time to aid your B2B sales by working on building credibility. Chances are that your prospect is going to re-visit your portal and social pages to gather information. It is thus important that you continue to update your blogs, social pages and website with relevant information that keeps engaging its prospects. In addition to this, doing so helps building trust without having to constantly rely on phone calls between the sales teams and the buyers. A good content marketing tactic that is educational, valuable and catering to different decision makers helps drive success. Do not Over Stress the Sale As contradictory as this may seem to the idea of building pages and profiles that boost sales, considering that the sales cycle in such scenarios tends to be longer, closing in too early on a potential client tends to intimidate the prospects. While you are offering educational and credible content, take into consideration how your prospect will like to get hold of the information. People tend to get put off when businesses try to hard sell. Prospects prefer to educate themselves and then contact you when they are closer to making a decision. Holding back information behind long surveys and How Did you Find Us? type questions tends to drive away prospects. Finally, it is ideal to hire a performance based SEO agency that is able to help you meet your online goals in the correct manner. Considering that the B2B sales process is more complex and lengthy it is important that your marketing tactics arent very short sighted. The objective of your web marketing strategy should be to ensure long-term nurturing and growth. The idea is to make sure that the prospects return to your on a constant basis. By making the above mentioned changes you will be able to ensure repeat visits and make the decision making process a lot simpler.

Creating Content Strategy For B2B Ecommerce Solutions

The key to successful B2B ecommerce is creating a great content strategy. Without this, businesses will struggle to attract search engines or customers. If you don’t know how to create a content strategy for your B2B business, then the approaches discussed below will help.

What A B2B Ecommerce Content Strategy Consists Of An effective B2B Ecommerce Content Strategy involves determining what type (blog, article, newsletters) of content you are going to be creating for your customers. Then you will need to choose the topics to be written on and who will be writing the content. You will also have to decide when, where and how you are going to distribute content to your customers. .

What Factors Need To Be Considered? Find out who your customers are and what type of content they like. Creating content while keeping this mind will help you achieve your goals.
Identify what problems your products can solve for customers. Create content based on this information and you are sure to earn loyal customers. Make sure that your B2B ecommerce content is showcased clearly.
Consider what types of content must be generated to drive sales.

Confused About Deciding The Type Of Content? There are several different B2B ecommerce content streams that can drive traffic and increase sales. When it comes to lead generation, blogs, guest blogs and white papers can be used. Blogs will help you create enough B2B ecommerce content across a variety of targeted keywords. It is the best way to help people recognise your brand and will help you bond better with customers. Guest blogs are great when it comes to increasing the visibility of your site and improving search rankings. Blogs and guest blogs should always focus on educating and engaging people more than selling. White papers have been widely used in recent years for lead generation, and they tend to have a long lifespan.

After writing B2B ecommerce content for lead generation, you need to create content for lead nurturing. In other words, this means creating content to make your relationship stronger with customers. You have to create content that will give them a positive impression about your products and services. Newsletters and case studies can be used to do this. Newsletters should be delivered weekly, covering topics that focus on your customers’ needs. Case studies are a great way to demonstrate the service you have provided for your customers. This will help other customers to understand how you might be able to solve their problems. Next comes closing a sale. Video content can be a great help for this. Newsletters and other forms of content can be used to retarget customers and encourage them to complete the sale.

Want To Know More About B2B Commerce? Turn to Advansys. They specialise in B2B ecommerce and can create compelling content with great calls to action. They will produce content that will not only generate leads, but will also convert them to sales. To know more visit http://www.advansys.com, call 0845 373 0595, fax 0845 838 2701 or email

B2b Marketing Must Solve The Customer’s Problems

B2B marketing (business to business marketing) could be referred to as one company supplying goods or services to another business, instead of selling to the consumer. Now days, B2B e-mail marketing is certainly an economical strategy.

Several techniques & strategies are used for this kind of marketing compared to business to consumer marketing (B2C Marketing).

Fundamentally, the focus of B2C marketing is on impulse buying.

Teasing buyer feelings with smart copywriting material, great images, targeting human vanity, giveaways, etc, we have all noticed the adverts – “How can you possibly live one more day without this totally fabulous gadget?”

Marketing and advertising expensive services and goods requires a different technique compared to marketing merchandise, and business to business marketing is much more complicated.

B2B Marketing Should Always Focus On Resolving Issues.

You should know what makes your clients tick, what keeps them awake at night, just what product or service will they need to make their company a lot more lucrative, obtain higher sales and profits, keep costs down, run with less problems, require less employees, etc.

Business to business Marketing is Regular Courting.
B2B marketing is a long lasting strategy. the sales cycle is extended, sometimes many months or even years.

B2B marketing isn’t really “emotionless.”

While B2B prospects are generally not moved by general B2C motivators, for example reaction or position, various individual psychological motivators apply.

For instance, the fear of making a bad choice, the degree of belief in the predicted Return on investment, the level of faith established in prospective customers – all these are extremely real emotional motivators in the business environment.

Business to Business Marketing is Targeted Towards Multiple Purchasing Affects.

Typically, the marketing methods are endemic and reach out to as many target customers as is possible. A major campaign can be high priced & truly has to be included in your company financial strategy.

Business to business marketing can be geared towards any portion of supply chain operations, which is the progression of a product or service from the point of origin to the point of consumption.

This usually involves the movement of individual components from the manufacturer or supplier through a cycle that creates an end product.

For instance, it can focus on promoting –

. The raw substances for developing a component
. The specific components for a product
. Production apparatus for the product
. Point of sale content

It is critical for B2B marketing to focus on complimenting goods & services to the needs of the target audience. The product or service being marketed needs to solve the problems of the target audience. Otherwise why would they buy it?

Pricing and the overall worth of an item or service are also important parts.

There are many effective business to business marketing strategies. Advertising, public relations, trade events and direct mail are some of the more common choices.

And… There’s The Online World.

Internet based marketing is simply too big to disregard and has had an enormous effect in forming the path of your marketing. With the development of business Internet sites, company owners gain access to a significantly greater market than in pre-Internet years.

Goods and services might be advertised utilizing online catalogs, allowing the business customer to determine what a particular company can provide in the way of goods and services. Many B2B Internet sites offer online purchasing, which usually increases consumer efficiencies and reduces the cost of procurement by automating the procedure.

It is crucial that your B2B marketing illustrates the fact, at every opportunity, that your business is greater than your competitors. The increased value and benefit of your product or service must remain evident.

Smart businesses search for flexibility, dependable customer service, flexibility, and originality in choosing a merchant, which means that your B2B marketing and advertising must convey each one of these signals, continually.

The Role Of Intermediaries In B2b

INTRODUCTION
Transactions between two companies or businesses conducted over the internet, extranet, intranet or other networks are referred to as B2B. Efraim Turban (2008:219). This type of transactions takes place in e-marketplaces which can be private, public or consortia. They allow for a situation where one or many businesses are able to supply or purchase goods and services from another set of one or many businesses. In the case of an organization that does not previously have an e-marketplace, auctions can take place through the use of intermediaries whose job it is to attract many potential buyers to the auction site in the case of a sell side or many potential sellers to the auction site in case of a buy-side.

ROLE OF INTERMEDIARIES IN B2B
The word intermediaries in B2B refers to electronic middlemen as mentioned by Kourgiantakis and Petrakis (2007), they are necessary to facilitate online trades between buyers and sellers who are businesses. Nilsson and Lundqvist (2006:7) reported that according to Murtaza, Gupta and Carrol (2004), B2B transactions are projected to exceed $16 trillion in the US alone. They also claimed that Lu and Anthony (2003) estimated that there are 4000 e-marketplaces worldwide. The e-marketplaces can be described as an online market where buyers and sellers exchange goods and services. Though this type of market is different from an offline arrangement as seen in auctions or our traditional brick and mortar stores it makes use of intermediaries just like in the traditional markets. The intermediaries stand in between the two parties involved in the transaction ensuring that a double coincidence of want occurs. Such coincidence of wants can either be many-to-one or one-to- many i.e the buyer side and the seller side respectively.

The significance of using intermediaries in B2B transactions cannot be overemphasized; they assist in the following areas
-Businesses are able to concentrate their resources on their core activities instead of uncoordinated and multiple searches for other businesses to transact with
-The supply chain is shortened, reducing the number of weeks and months involved to conclude a transaction; businesses are able to do more in a short period.
-Huge reduction in cost in procurement and sales
-The use intermediaries improves the online of experience of all the parties to a transaction through regularly updated means of collaboration
-Use of intermediaries help in organizing suppliers and purchasers for easy and timely occurrence of transactions

BUY-SIDE AND SELL-SIDE INREMEDIARIES
The two types of intermediaries are used in private e-marketplaces, in the case of the buy-side; one buyer who buys from many sellers hires the intermediary and may maintain control of who is invited to participate in the auction. A similar situation is noticed in the case of a sell-side where one seller who sells to many buyers hires the intermediary and as such maintains the control of the whole event by deciding which buyer participates or not.

The difference between the two intermediaries lies in the activities carried out by the two. While the buy-side intermediary is responsible for inviting many sellers who will sell to the single buyer, the sell-side intermediary is responsible for inviting many buyers who will be buying from the single seller. Any scenario different from one to many and many to one is referring to another type of B2B transaction that can either be:-
1.Exchanges
2.Supply chain improvements and collaborative commerce
Businesses always have buying and selling needs, its either the company wants to dispose of old assets or wants to buy raw materials for its business activities. Materials purchased in a B2B transaction can be described as direct (when it is useful in only one industry or production of one product) or indirect (when it is used to support production in general and not one particular product).

CONCLUSION
Intermediaries have great roles to play in transactions that occur between businesses, especially when the hiring business does not have its own e-marketplace, this makes it important for the sell-side to be able to identify an effective intermediary laden with the duty of inviting many buyers while the buy side identifies an effective intermediary as well to invite many sellers for the purpose of shortening the length of the supply chain. This arrangement has been found to reduce the cost of business procurements and asset disposals in many organizations. Turban et al (2008:222)

REFERENCES
Daniel Nilsson and Krister Lundqvist (2006), Understanding B2B e-hubs and the value they provide Department of Business Administration, Lulea University of Technology.

Markos Kourgiantakis and Emmanuel Petrakis (2007), Modelling B2B E-Marketplaces: The role of intermediaries Department of Economics, University of Crete.

Efraim Turban, David King, Judy McKay, Peter Marshall, Jae Lee, Dennis Viehland, (2008) Electronic Commerc – A Managerial Perspecive ISBN 9780135135440 Intl Ed. Pearson Education Ltd. london